24 Dhikr here may imply the Qur'an as well as mere admonition; it may also mean that he does not like that even God be mentioned before him.
25 That is, "You should not waste your time in making him understand the truth, for such a person will never be inclined to accept any invitation which is based on God-worship, which calls to objects and values higher than the material benefits of the world, and according to which the real aim of life may be the eternal success and well-being of the Hereafter. Instead of expending your time and energy on such a materialistic and ungodly person, you should devote attention to the people who arc inclined to heed the remembrance of Allah and arc not involved in the worship of the world. "